In the fast -growing mobile gaming market, developers face a continuous data challenge. Mobile apps and web shops often form separate data streams. In-App events are monitored easily, but web transactions rarely join the same dataset. This split creates significant gaps in user views. As a result, developers struggle to calculate Value of life and Back to advertising expenditure accurately. The incomplete picture prevents the user’s effective marketing and interaction. Bridging this data division is important for decision making and good budget allocation. XSOLLA is now considering this problem by unifying cross-platform analytics.
Xsolla and Appsflyer partners to solve major challenges in data in the gaming industry
The Xsolla and Appsflyer have partnered to solve key data challenges in the gaming industry. The collaboration introduces two new integrations that will help developers monitor user behavior throughout mobile apps and web shops. The move promises a clearer perspective on user travels, improved marketing measurements, and simpler activation for game developers.
New integrations drive clarity to data
The detail of Xsolla’s announcement of two integration options: Server-to-server (s2s) and Web integrations for mobile games.
The mobile application S2S integration measures a lifelong amount (LTV) and returns to the advertising spend (ROAS) throughout the in-app and web purchases. In this solution, buying a web shop will register as in-app events. The developers get a one -sized view of the source of each transaction. They can monitor user acquisition, re-contact, and advertising campaigns somewhere.
Web activation focuses on campaign performance. It monitors conversion rates, impact of creative ads, and re-targeting web shops built on the Xsolla site builder. The developers can activate the tool from their publisher accounts without writing any code. Setup is designed to be fast and efficient, removing technical barriers.
Both integrations use server-to-server and web-based techniques. They address the challenge of monitoring purchases that occur outside the traditional app environments. The tools provide accurate recognition for each user action throughout the platforms. As a result, developers may better calculate the overall investment return (ROI).
Cross-platform data puzzle solving
Integration holds a major point of illness in the industry. Developers often struggle to combine data from mobile apps and web shops. This disjointed view limits the user’s behavior. New tools provide a full picture of each player’s journey. Developers will now see how the mobile campaigns of sales in the web shop are driving.
The accurate measurement of LTV and Roas is critical. Integration helps to obtain every detail of the transaction. Data from in-app events and web purchases are now flowing into a single system. This unique view removes monitoring gaps. This allows developers to make more accurate marketing decisions. Every advertising dollar is better accounted for.
Real-time insights help developers quickly adjust the techniques. They can measure the performance of the campaign until the final conversion. Through complete data, companies can refine user acquisition and contact re-effort. The versained analytics strengthens the overall effectiveness of the campaign. This clarity drives a smarter spending and better game design.
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, revealed that more than 500 web shops have been established to this day. “Traditional mobile measuring tools are not designed for this situation,” Egenes said. “Our integrations with the AppSflyer bridge the data gap between web shops and mobile apps, which offers game developers a complete view of LTV and general ROI.”
Benefits for developers
New tools are designed with developers in mind. The activation process does not require coding. Small studios and large publishers can set up intent with ease. Developers can enable tools directly from their publisher accounts. This simplicity saves time and reduces technical barriers.
The developers now enjoy the better views on the user’s behavior. They can keep track of how players interact with both mobile apps and web shops. These insights help with the admits of ad campaigns and improves ROI. In complete recognition, developers know which efforts are driving sales. New integrations also support re-targeting techniques. Buyers can assess the performance of the creative ad with accuracy.
According to Adam Smart, Director of the Play Product on the AppSflyer, “Understanding the use of the user’s entire mobile and web is critical for developers seeking to optimize performance and maximize income.”
“By incorporating Xsolla’s expertise into commerce with the top APSFLYER analytics capabilities, we activate the measurement and claim of Seamless Cross-platform. These integrations ensure that developers can focus on creating extraordinary gaming experiences, knowing that their successes are appropriate-credited,” Adam said.
Tools also allow developers to better manage budgets. With accurate data, they can adjust the spending at real time. The united dashboard presents clear metrics for each campaign. This level of clarity supports the more effective source of the resource. Developers can focus on improvements of creative instead of data degradation.
Mobile Gaming Market is growing big
The global gaming market is expected to reach $ 236.9 billion in 2025, 4.6% year-on-year. Mobile Gaming is now developing more than half of this income.
By 2025, Mobile Gaming is expected to bring more than $ 130 billion.
Cross-platform measurement plays a major role in maintaining long-term growth. Developers need a detailed perspective to adapt to the emerging gaming landscape.
Cross-platform compatibility expands the player’s reach, strengthening the maintenance, and enhancing multiplayer experiences. Cross-play games improve matchmaking speed and quality online gameplay.
Marketing budgets for play are rising. The developers are invested in excess of the user’s acquisition and interaction. Accurate campaign measurement is important to justify ad spending. New integrations help developers get detailed views, providing an advantage.
As the data becomes the foundation of marketing techniques, one solution will get more traction. This trend can lead to improvements throughout the industry in analytics and recognition. In the long run, better data is to drive a smarter game design and improved player experiences.
Greater impact on the industry
The new solution is likely to influence the other sectors. Clearly recognizing and single data are important in many industries. As more companies adopt integrated analytics, marketing efficiency will improve. The gaming sector is ahead of this change. Its challenges and changes often set trends for other markets.
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