- UFC president Dana White joined the Vechain Advisory Board, aimed at bringing blockchain technology to basic consciousness through her global sporting influence and fan -coordinating techniques.
- Today’s Advisory Board includes both Dana White and Nobel Laureate Sir Konstantin Novoselov-running real-world marketing expertise with deep scientific credentials to push vechain blockchain applications.
Vechain was named UFC president and slap founder Dana White as its latest official counselor. The appointment indicates a strategic pushing towards the adoption of the blockchain technology mass-market through high-profile sports and entertainment channels.
White joins a heavyweight advisory board with the Nobel Prize-Winning Physicist Sir Konstantin Novoselovthat the research of the graphene leadership supported the vechain’s scientific credentials in the infrastructure dedicated to maintaining the blockchain. Together, the Duo carries an unusual blend of brand-generating and strict academic academics to the business-focused blockchain project.
“Vechain is an incompetent -believed partner for UFC and Power Slap, and I am honored to join their Advisory Board,” White said in a statement shared with Alexablockchain.
“I am diligent in technology, and with their products and changes, I hope to help lift their brand to the next level,” he added.
A strategic move to the mainstream
The appointment of white vechain is a calculated jump towards the mainstream. Known for changing the UFC in a global Behemoth reaching more than 950 million households, White’s expertise in sports and audience is expected to bridge a critical gap for Blockchain platforms: accessing.
The move came to an important moment for vechain. The flagship’s maintenance platform, Bebetterdao, has officially lost live on Mainnet, boasting more than 200 decentralized applications (DAPPS) under development. Protocol allows users to earn B3TR tokens for conducting ECO-conscious behaviors-the maintenance of maintenance in a gamiified, incentivized experience-powered by blockchain.
The project is aligned with the growing global emphasis on the principles of ESG (environment, social, and management). However, as vechain CEO Sunny Lu, the acquisition of people to use these systems requires more than just the sound of science.
“Dana popularized combat sports by focusing on what fans want,” Lu said. “He understands that Vebetterdao is not about theories – about to overcome through real acts.”
Science meets the approach
The multi-pronged vechain approach to the blockchain utility combines novoselov’s scientific leadership with a firepower in white marketing.
Novoselov, who won the Nobel Prize in 2010 for his graphene work, helped Vechain’s efforts in capturing carbon, material science, and ECO-focused technology-focused technologies.
Now, with White’s arrival, Vechain aims to activate the user’s contact with the scale.
Plans include rewards programs at UFC and Power Slap events, B3TR and Vet Tokens integration with fan challenges, and education campaigns designed to introduce blockchain operating with millions of sports fans -that much more are in contact with decentralized technologies.
Industry observers have likened the transition to a “web3 ambassador approach,” similar to the 2021 deal with Crypto.com at the UFC or more recent Avalanche cooperation with the Korean baseball organization. However, White’s formal role on the vechain advisory board goes on, giving him a stake in shaping the go-to-market platform efforts.
Overhaul of protocol and ecosystem expansion
White’s appointment also arrived as the vechain prepares for upgrading the “Renaissance” protocol in 2025. Poverhaul will introduce improved EVM (Ethereum Virtual Machine) compatibility, more decentralization, and bolstered security -critical reasons vechain seek to attract more clients Enterprise and developers from the wider web3 space.
Despite running largely outside the layer-1 blockchain buzz that often surrounds projects such as Ethereum, Solana, or Avalanche, the vechain has carved a niche as a compliance with compliance and maintenance-oriented blockchain, especially in Europe and Asia.
Businesses like Walmart China, BMW, and H&M have previously been in contact with the vechain for supply chain and carbon solutions.
With the addition of white to the advisory board, the vechain is expected to strengthen the efforts in the US market, where the sports fandom presents a largely non-channel channel for integration of the real-world blockchain.
The bottom line: At a time when blockchain projects struggle to move despite the speculative tokenomics in the tangible utility, the vechain is trying to use cultural influence to encourage mass adoption.
If this procedure is translated into a broader contact of the user remains visible. But with the scientific verification on one side and media-savvy marketing on the other line, the vechain will bet that the next blockchain border is not just technological-culture.
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