The Global Crypto Exchange Mexc takes a brave step to restore fairness to the token investment in the early stage. Mexc now is announced by the new Launchpad Platform aimed at leveling the field of play between retail and large investors.
The move challenges the current dynamics of the token launch, which further favors venture capital firms, influencers, and whales – which leaves average users with minimal provision or not.
“The Spirit of Launchpads has disappeared in recent years,” said Tracy Jin, COO of Mexc. “We will bring it back-by making the early stages of the real community-first investment.”
A transparent model for token investment
Many launchpads today operate tiered, opaque systems where early access is reserved for high-volume entrepreneurs, VIPs, or properly connected influencers. According to Jin, it contradicts the original ethos of Democratized Token Access that contributed to the fuel of early crypto adoption.
The new Mexc launchpad aims to reverse that trend to a clear, contribution -based allocation model. There are no lotteries, VIP tier, or influencers pools. Provides are concentrated proportional and conducted on on-chain-the writing of transparency and the removal of the favorite.
Participants may subscribe to projects using MX, USDT, USD1 tokens, or other designated ownership. There are two models:
- Full subscription, in which tokens are allocated directly based on the contributed amount.
- Oversubscription, in which tokens are distributed proportional if the demand exceeds the supply.
Discount offerings are available as part of the process, giving users retail a real chance of getting tokens in desirable terms. This is in contrast to premium pricing and lock-up periods often imposed on public sales participants in traditional models.
Launching with Bitcoin – A Play of Trust
In an unusual move, Mexc launches the new platform with a subscription event in Bitcoin (BTC) – an accidental signal of trust and quality.
The subscription period runs from June 6 to June 20, featuring:
- New users: up to 90% discount on BTC, with allocations between 5 and 55 USDT, and a pool trapped at 4 BTC.
- Existing users: 20% discount, with allocations between 25 and 250 USD1, trapped at 3 BTC.
- Refers to the 5 USDT referral per new user (up to 100 USDT) further motivate participation.
While most launchpads prioritize small caps or imaginary tokens, MEXC’s BTC-First approach emphasizes its focus on credentials and transparency.
Mexc is dedicated to high -growth sectors
The platform prioritizes tokens from sectors such as Real World Assets (RWA), AI, and ton ecosystems – which aligns with current crypto trends.
Each project undergoes a review of cooperation with Mexc Ventures, ensuring strong foundations and potential market appeals. The goal is to prevent floods of low quality or purely imaginary launch that many platforms occurred in previous bull cycles.
Notably, venture capital (VC) or key opinion leader (KOL) pools are not allowed. Each allocation occurs clearly through intelligent contracts.
Context: Growing demand for fair launchpads
The launch came amid the growing unpleasantness within the crypto community regarding the privatization of token access. A recent survey found that a large percentage of retail investors feel launchpads “rigged” in favor of the insider.
At the same time, industry guardians have raised concerns about token token sales that contribute to market manipulation and short-term dumping behavior.
The MEXC model determines these criticisms by offering a clear logic of allocation and ensuring that all users – regardless of the amount of trade or social influence – is in contact with equal terms.
Mexc’s eyes to –tap growing retail demand in the middle of the current Bull Market
As the Crypto Bull market accelerates, demand for access to token sales of the early stage is growing. The Crypto Fundraising remained stable at Q1 2025, with a total capital raised up to $ 6.32 billion, Messari said.
By positioning itself as a “fair launchpad,” Mexc has tapped a deep pool of retail demand and potential setting a new standard for how token sales are carried out.
“We believe the change should be accessible to everyone,” Jin said. “In the new launchpad, it makes it easier for real users to engage in real change.”
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Image credits: Mexc, canva