Grupo Murano, a 1 billion dollar real estate company based in Mexico, is a bold strategy to integrate Bitcoin into its operations, with the CEO Elías Sacal who claims that Bitcoin is “demonizing” the real estate industry. Moving from traditional models heavy activities to a treasure focused on Bitcoin, the company listed on the stock exchange aims to optimize its finances and capitalize on the potential appreciation of Bitcoin, offering a model for companies that surf the volatile interest rates and in currencies.
In an exclusive interview on The Bitcoin for Corporations Show, Sacal, a 30 -year veteran of real estate development, outlined the vision of Grupo Murano. The company, which manages hotels under brands such as Hyatt and Mondrian, as well as residential and commercial properties in the city such as Cancun and Mexico City, plans to convert Bitcoin activities through refinancing and lease of sale. This approach reduces debt and equity in its budget while maintaining operational control. “Instead of buildings waiting for small appreciation, we believe that Bitcoin will appreciate more,” said Sacal, providing for a potential increase in prices of 300% within five years.
Sacal’s strategy deals with the dependence of the real estate sector on the financing of the debt, which was interrupted by the increase in interest rates, jumping from 4% to 9% in some cases. “The properties must be independent of the tomato rate or the inflation of Walmart”, observed, underlining Bitcoin stability for transactions such as the supply of materials globally or the acceptance of hotel payments. By eliminating intermediaries such as Hedge Fund and portfolio managers, Bitcoin reduces costs from commissions and exchange rates. A payment of $ 100, explained Sacal, often reduces to $ 85 after the commissions, but Bitcoin makes these payments more efficient.
Grupo Murano is also educating the interested parties – employees, investors and guests – on the benefits of Bitcoin. The company plans to implement Bitcoin automatic counters in its properties and is finalizing a partnership with an important payment platform to allow transactions without continuity, in particular for the guests of the hotel oriented to the Americans in Cancun and Mexico City. This aligns with the ambitious Murano goal to build a Bitcoin treasure of $ 10 billion within five years, inspired by the evaluation of $ 100 billion of strategy, mainly acquired through the adoption of Bitcoin. Murano is also trying to accept Bitcoin payments throughout its wallet and explores opportunities to host Bitcoin conferences in its locations.
The company’s attention remains on high-margin development projects, allocating 20-30% of its activities in the real estate sector and 70-80% in Bitcoin Holdings. Sacal rejected other cryptocurrencies, calling Bitcoin “the sample, such as Formula 1 or NFL”. He sees Latin America, led by pioneers such as El Salvador, as a fertile ground for the adoption of Bitcoin, although political risks remain. Bitcoin could unify regional economies, reducing dependence on tourism or remittances.
For the audience of Bitcoin Magazine, Grupo Murano’s pivot highlights the potential of Bitcoin to transform the high intensity of capital. Giving priority to development on property and exploiting Bitcoin’s appreciation, Murano offers a playbook for companies looking for resilience against economic volatility. As Sacal says, “in the end, the global real estate sector will be governed by Bitcoin transactions”, reports a shift to a more stable and decentralized future.
Bitcoin for Corporations is an initiative owned by BTC Inc., the mother club of Bitcoin magazine. BTC Inc. manages various branches focused on the digital resources sector and has a commercial relationship with the Murano group.