- The Animoca Brands have invested in the Astar Network to accelerate the growth of Soneium-an Ethereum Layer-2 developed by Sony for the next Gen hobbies and web3 experiences.
- This collaboration will bring Japanese iconic and Asian IP onchain, electrical identity layers such as anime ID, and onboard millions of users through the first-first initiatives such as the Anime Art Fest.
Animoca brandsa global weight in blockchain-based gaming and digital property rights, has made a strategic investment in Japan Astar Network—Strategingening a growing alliance between web3 innovation and traditional giant hobbies such as Sony. Moving is a clear signal of Animoca’s intent to claim the next stage of its growth in Asia, using Astar’s deep relationship with Japan and the Ethereum Layer-2 solution, SoneiumDeveloped in collaboration with the Sony Group.
The announcement will come number Animoca brands are preparing for a US listcapitalizing on the more desirable momentum of regulation in the country under the Trump administration. While US legislators are increasingly hot in digital possessions -especially those associated with intellectual possession (IP), playing, and signing of the sign -an Animoca positions itself in linking blockchain and recreational technology.
Why important? This cooperation emphasizes a greater trend of convergence between traditional conglomerates of recreation and decentralized platforms. In the investment of Animoca, Astar becomes a center in a web3 region approach covering infrastructure, IP monetization, onboarding creator, and digital identity. The initiative can redefine how the entertainment IP is owned, accessible, and that -Monetize -the refusal of the fan and economy’s interaction of the creator not only in Asia, but around the world.
A Strategic Alliance for Entertainment IP on Web3
Established as a hub for web3 adoption in Japan, the Astar Network is now doubling its mission to develop entertainment-first blockchain infrastructure. The newly announced collaboration will focus on the removal of the Japanese and the broader Asian intellectual genitals -a domain onchain, a domain in which Animoca holds one of the largest investment portfolios in the world, with over 540 projects.
The Soneium, the Astar -based Asthere -based network developed by Sony’s Blockchain Division, is centered on this approach. It offers measured infrastructure for recreational experiences and applications facing the consumer. Today, in the background of the Animoca, it will include anime ID-a digital identity and reputation of the layer developed by the Moca Network of Animoca and its creative partner San Fratrakokyo.
“The Soneium represents Sony’s next border in Entertainment Tech,” said a Tokyo -based researcher following Japanese gaming and entertainment industries. “At the Animoca Onboard, there is a real shot at the production of Japan’s IP culture that dominates the global web3 space.”
Anime, art, and mass adoption
In the midst of collaboration is a shared ambition to use IP-especially anime and game-based narratives-as a gateway to the broader adoption of the web3. An example is the “Anime Art Fest” initiative, which has been pushed to the Soneium, aimed at attacking artists and creators in the ecosystem through tokenized campaigns and rewards. By taping Japan’s globally admired anime culture, partners hope to make blockchain platforms more accessible and culturally related.
Yat Siu, executive chairman and co-founder of the Animoca Brands, emphasized regional and thematic alignment: “Astar’s focus on Onchain Entertainment IP, especially in Japan and Asia, presents a unique opportunity to accelerate global web3 adoption.”
The potential scope of collaboration may soon include a dedicated fund dedicated to the adventures of IP and Entertainment-driven entertainment-a step that is likely to appeal to institutional investors seeing various exposure to the emerging economy of the web3 creator.
Astr token in core
Fueling the cross-ecosystem expansion is the AST token, which acts as native properties throughout the Astar and Soneium networks. It supports developer incentives, management, and liquidity provisions -which provides a one -to -date economy that relates to creators, users, and infrastructure providers.
Sota Watanabe, founder of the Astar Network, said Animoca’s involvement confirms Astar’s strategic direction. “Their support proves that our efforts contribute to the long-term success of blockchain and digital assets,” he said.
The wider technical foundation of Astar is based on polkadot and polygon, which allows it to operate as a highly interoperable chain while remains the dominant platform of Japan’s blockchain platform. Through its dual union in Sony and Animoca, Astar is now sitting in the crossroads of institutional blockchain infrastructure and creative culture-led innovation.
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Image credits: Aster Network