Anthony Scaramucci’s Crypto Shark Tank Returns: CoinMarketCap Show Reveals Investors Want Memes Not Utility

Anthony Scaramucci is back in the spotlight as a judge on Killer Whales, the cryptocurrency world’s answer to Shark Tank.

The CoinMarketCap and HELLO Labs reality series launched its second season on September 24, 2025, offering a $1.5 million accelerator prize and streaming on XYouTube and the main platforms.

Killer Whales Season 2 – Episode 1 Winners @BasedBrett AND @particleink officially secure their share of the $1.5 million prize pool!

With 3 SWIMS out of 5 per @particleink& @JakeGagain guarantee 4 out of 5 swims for $BRETTboth projects officially block their share of… https://t.co/kZXuOqku3W

— Killer Whales (@KillerWhalesTV) September 27, 2025

CoinMarketCap’s reality series “Killer Whales,” produced with HELLO Labs and anchored by Anthony Scaramucci, returning for a second season on October 13, 2025, with the founders pitching Web3 startups to a panel of judges for a chance.

New episodes are streaming on Prime Video and Apple TV.

The show was filmed in Los Angeles and follows a well-established structure: Startup teams pitch their cryptocurrency-related projects to a group of investors, or Whales, who select the projects to fund and lead.

Why do meme coins like BRETT dominate the crypto narrative of 2025?

This season expands on the first, with a rotating cast of judges and an increased focus on helping crypto ventures reach mainstream audiences.

Producers say they are looking beyond flashy presentations to evaluate real metrics, team strength, token structure and long-term business plans.

But early results show where the market’s attention really lies. In the first episode, the BRETT memecoin emerged as one of the winners, reflecting the broader mood of the 2025 retail-oriented crypto scene.

Second CoinGecko First Quarter Report, Projects related to memes and artificial intelligence now capture about 63% of investor interest, a shift that explains why humor and hype often beat technical innovation on stage.

THE second season by Killer Whales highlights a new reality for crypto startups: storytelling, virality and brand power could be just as important as the utility of blockchain.

The second season features a $1.5 million package that includes an incubation fund, a $100,000 fund. CoinMarketCap accelerator grant and ongoing strategic support for exceptional projects.

New episodes are presented every week on various platforms, such as Hello TV, Apple TV, Amazon Prime and Google Play.

The evaluation criteria are based on key metrics such as monthly active users, revenue and tokenomics, as well as each project’s suitability for the show’s storyline.

DISCOVER: The 12+ most interesting cryptocurrency presales to buy now

What is Anthony Scaramucci’s position on meme coins and market speculation?

The case of BRETT’s early approval during the first episode represents a trend: meme tokens are still doing better than utility-based projects, especially when the bull cycle is underway.

Q3 CoinGecko announced the overall capitalization of the cryptocurrency market is 4 trillion, with the renewed risk appetite situation which is rather inclined to increase highly volatile meme assets.

CoinMarketCap’s event page clarifies that Killer Whales provides mentorship and acceleration support for select projects rather than direct equity financing.

The format borrows from traditional investment programs but adapts them to cryptocurrencies, featuring themed episodes on NFTs, gaming and security. Founders can submit applications publicly through the platform’s open pipeline.

Public response was mixed. Some creators and critics questioned the format and stakes, while online fan communities highlighted viral moments like BRETT’s Cybertruck-themed presentation.

The show’s producers, meanwhile, highlight its massive “hundreds of millions” reach across all platforms and its stated goal of making Web3 startups more understandable to everyday viewers.

EXPLORE: The best meme coin ICOs to invest in 2025

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