- Yolo Entertainment operates unique crypto-first brands such as Bitcasino and Sportsbet.io.
- On December 9, 2024, Yolo Entertainment announced the appointment of four senior executives, including Sandra Vask as Chief Operating Officer.
- These appointments are aimed at improving operations, customer retention, and market expansion, positioning the company for growth in 2025.
Yolo Entertainment, a division within the Yolo Group, today unveiled a series of key leadership appointments. The announcements also include a new Chief Operating Officer. The announcement comes as the crypto betting brand prepares for an ambitious growth in 2025.
Known for pioneering crypto-first brands like Bitcasino and Sportsbet.io, the company aims to solidify its position as a disruptor in the entertainment sector with these new hires.
At the helm of the changes is Sandra Vask, the newly appointed Chief Operating Officer. A longtime member of the Yolo ecosystem, Vask spent nearly six years with the company.
In his last role, he served as Head of Legal for the Yolo Group. His deep institutional knowledge and experience will be critical as he oversees day-to-day operations, fostering seamless collaboration across teams to drive growth.
Yolo Entertainment CEO Matthew D’Emanuele said: “Sandra’s deep knowledge of our ecosystem makes her the right individual to drive our operations.”
Anthony Cabrera steps in as Director of Bitcasino. He brings two decades of experience in online gaming, including roles at GiG and Entain. Cabrera’s appointment signals a renewed focus on scaling Bitcasino, a flagship brand known for redefining crypto-powered gaming experiences. “Anthony’s expertise will help Bitcasino continue its incredible growth,” noted Matthew.
In Melbourne, Australia, Amy Howard is in charge as Director of Maintenance. With his expertise in customer relationship management and VIP operations across both online and land-based platforms, Howard aims to elevate customer retention strategies across Yolo Entertainment’s various offerings.
Finally, Alexander McLoughlin assumes the role of Director of Core Markets – Asia. With a strong gaming background, including leadership roles at Bally’s Interactive and Gamesys Group, McLoughlin will lead the company’s efforts in one of the most dynamic markets for crypto gaming.
“Amy’s experience will ensure that our sustainability strategies deliver unparalleled value to our customers, and Alexander’s insight into the Asian market puts us in a strong position as we expand. These appointments underline our commitment to delivering year-on-year growth to 2025,” added Matthew.
The leadership shake-up comes as Yolo Entertainment’s brands continue to make waves. Sportsbet.io, for example, recently secured a partnership with LALIGA, Spain’s top football division. This partnership underscores the brand’s commitment to integrating sports entertainment into crypto-first gaming experiences.
In a recent interview, Saurabh Khosla, Chief Marketing Officer of Yolo Entertainment, emphasized the importance of tailored experiences for users. By using gamification and personalized content, the company aims to improve user engagement and loyalty on its platforms.
With these new appointments, Yolo Entertainment is positioning itself to leverage decades of industry expertise, pushing the boundaries of innovation and customer engagement in the rapidly evolving crypto gaming space.
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