Hong Kong-based DDC Enterprise Limited has added another 100 bitcoins (BTC) to its balance sheet, accelerating efforts to build a digital asset reserve of more than $1 billion.
The food group, which is listed on the New York Stock Exchange under the symbol DDC, confirmed on October 8 that this represents its third purchase of Bitcoin in a week.
The latest acquisition brings the company closer to CEO and Chairman Norma Chu’s goal of creating a 10,000 Bitcoin treasury, which is currently valued at around $1.2 billion at current prices.
Zhu said DDC is “accelerating the pace” of Bitcoin acquisitions after laying a solid operational foundation. She also stressed that the progress achieved by the company reflects years of preparation and building the partnership.
Financing reserves with profits
Unlike other companies that rely on financing or issuing debt, DDC reportedly used operating profits to fund its Bitcoin purchases.
The company has so far accumulated major cryptocurrencies at an average price of around $104,538 and claims to have generated a 1,195% return since first purchasing them in May.
DDC’s core business focuses on ready-to-cook and ready-to-eat Asian cuisine, which is distributed under the DayDayCook, Nona Lim and Yai’s Thai brands throughout mainland China, Hong Kong and the United States.
The company generated revenue of $37.4 million in 2024, representing a 33% increase year over year. Gross margin improved to 28.4%, up from 25% in 2023, driven by deeper expansion in the US market.
Hedging against uncertainty
Chu framed Bitcoin as a strategic reserve asset that strengthens DDC’s financial position amid global uncertainty.
She has previously described bitcoin as a strategic hedge against macroeconomic uncertainty and said its unique attributes make it a powerful store of value.
Following the announcement, DDC shares rose 25% to $12.84, according to data from Yahoo Finance.
The company initially targeted 5,000 bitcoins over 36 months, but has since doubled its ambition, joining a growing list of public companies that have turned to bitcoin as a reserve asset on their balance sheet.
DDC’s move places it among non-traditional players in corporate treasury management, bridging consumer goods and cryptocurrency investing under one expanded organization.