The DOGE crypto community has scored a significant victory, and this time it’s not just on the blockchain. Dogecoin, the iconic meme coin supported by a global online movement, is about to make its mark on European football. The Shiba Inu logo, synonymous with Dogecoin’s light-hearted yet powerful branding, will soon appear on the shirts and stadium signage of Italian Serie C club US Triestina Clacio 1918.
The deal, orchestrated by House of Doge and Brag House Holdings (NASDAQ: TBH), solidifies Dogecoin’s entry into one of the world’s most popular sports. However, beyond the memes and marketing, could this partnership push Dogecoin towards mainstream recognition and potentially influence the price of DOGE?
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From Blockchain to the field
House of Doge, the trading arm of the Dogecoin Foundation, announced earlier this month that it had acquired a controlling stake in US Triestina Calcio 1918, making it one of the first cryptocurrency-related entities to take ownership of a European soccer club. The partnership would see Dogecoin’s Shiba Inu logo prominently displayed on the team’s main jerseys, with additional branding on secondary kits, shorts and stadium LED panels.
GOLAZO: The DOGE logo will appear on the jerseys of the Italian soccer team US Triestina Calcio 1918. pic.twitter.com/WCaKvbJYHl
— CoinDesk (@CoinDesk) October 30, 2025
The collaboration goes beyond sponsorship; it’s about bringing the DOGE ethos into real-world culture. The Dogecoin logo will also appear on the club’s stadium signage, press conference backdrops and promotional material. Ensure the visibility of the currency across media and social platforms. For a coin born as a joke in 2013, it’s a surreal full-circle moment: DOGE is now not only part of global pop culture, but the official emblem of a century-old Italian football team.
The sponsorship will last through the 2025-2026 season and continue into the 2026-2027 season, providing Dogecoin with sustained exposure across Europe. Brag House CEO Lavell Juan Malloy II called the move “symbolic of a movement where community, technology and real-world ownership intersect,” suggesting that DOGE’s cultural power could be key to bridging the gap between cryptocurrencies and mainstream entertainment.
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How Can Dogecoin Football Affect DOGE Price?
From a market perspective, the partnership comes at a fascinating time for
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Dogemoneta
2.45%
Dogemoneta
DOGE
Price
$0.1860
2.45%/24 hours
Volume in 24 hours
$3.16 billion
Price 7d
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. While the meme coin remains one of the most recognized cryptocurrencies globally, its price has struggled to recapture 2021 highs of $0.73, instead trading around $0.185 at the end of October 2025, still down 75% from its peak.
(Source – CoinGecko)
However, DOGE continues to outperform many altcoins in terms of brand visibility and user adoption.
On a daily time frame, the price has formed a broad ascending channel, on which the current price is located at the $0.185 support level. The RSI indicator is below 40, approaching oversold territory, combined with the MACD turning positive, suggesting renewed interest in prices. A possible scenario in that situation would be to reach the upper end of the channel, which would push the price to $0.32, acting as resistance.
(Source – TradingView)
If this does not happen and a breakdown occurs, we can look at the next possible resistance at the $0.1 price level.
Whether this will trigger a lasting rise in DOGE prices remains to be seen, but one thing is certain: Dogecoin’s presence in Serie C has already scored a goal for crypto culture. The world’s favorite meme coin has just found its playing field, and fans, both football and cryptocurrency, are here for it.
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Key points
Dogecoin is conquering the Italian football scene.
Will DOGE price rise to $0.32?
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