Jan-Oliver Sell, former CEO of Coinbase, Germany, presented the case of Lukso, a blockchain at level 1 designed to revitalize the creative economy, in an interview on May 15, 2025, “centralized platforms are closed systems. They control who sees what, how creators earn and what characteristics are allowed,” he said.
Lukso, a decentralized platform, offers an alternative to the creators depending on centralized platforms such as Google, Meta and Spotify who can change the rules when they consider it appropriate, influencing the creator’s scope and earnings.
The company has recently appointed Sell as a new CEO and promises to move the power dynamics of the current centralized system through its system of smart standard contracts Lukso (LSP) which allows creators to have fully controlled their identity and content.
The platform facilitates a universal identity for creators and the IA which is censorship proof, completely on chain and accessible to the public, allowing the content of a creator to be accessible and interactable by everyone, including apps and even the protocols.
Great moves to Lukso.
⁰ The former Coinbase CEO Germany, @Janoselljust united @Universal_EVERY As coo to help web3 to the mainstream.
With universal profiles, the contents owned by the Creator and the identities fed by artificial intelligence: Lukso is not just another blockchain. It is the Foundation for … pic.twitter.com/2l68ihvczc– ninjafromqueens.base.eth
(@Ninjafromqueens) May 15, 2025
Problems such as the shadow that prohibit a profile or content, prevalent on centralized systems, do not exist, all thanks to the intelligent LSP contracts of the platform, as once published, the content is part of a space without shared authorization.
As a result, creators can experience their content without fear of being implastic.
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Universal profiles of Lukso – State for the transparency of the AI and the adoption of web3
While there are many advantages for web3 platforms (transparency, properties, users for users, etc.), have so far been largely unpopular in the creator community due to usability factors such as non -familiar tools, confused interfaces and safety problems.
Vendi explained: “What keeps web3 back are not the tools and the DAPs, but the bases, the pure system of private key accounts and the lack of an account based on adequate standardized intelligent contracts”.
According to the sale, Lukso’s universal profiles face these problems integrating intelligent, recoverable and intuitive blockchain identity in the blockchain through its intelligent LSP contracts.
Furthermore, since the IA continues to evolve, universal profiles become increasingly vital. With growing concerns for paternity, attribution and responsibility, artificial intelligence agents can establish a presence on the chain verifiable through the universal profiles of Lukso, guaranteeing transparency and trust.
Furthermore, since universal profiles are modular and programmable, developers and creators can manage the profile of artificial intelligence through the Lukso LSP6 Key Manager standard, allowing a safe and collaborative governance of agents AI.
Similar to a human creator, due to his universal profile, an artificial intelligence agent can develop his reputation, earn a sequel and evolve socially.
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Decentralized systems can match centralized comfort with adequate standards
“Decentralized systems often face obstacles in scalability, speed and user experience,” explained Sell, leading to relying on centralized systems.
However, with the right standards and using universal profiles, web3 can offer intelligent, recoverable and extensible accounts, in turn offering a better user experience than web2.
A key advantage of web3 is its devossability. Unlike the silent approach of web platforms 2, Lukso’s ecosystem allows users to directly incorporate the protocols into their profiles.
A mini app can therefore serve more purposes. For example, an artist’s profile can become a ticket store or the profile of a project can become his launchpad. The possibilities are infinite since this level of modularity does not exist on web2.
With adequate standards in progress, decentralized web3 platforms have the potential to overcome centralized comfort through greater flexibility, property and creative potential.
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Keyway keyway
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Lukso allows users to directly incorporate the protocols in their profiles
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Lukso’s LSP6 standard allows developers to safely govern artificial intelligence profiles in collaboration
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Lukso provides a universal identity on censorship -proof chain, ensuring that the content of the creators is accessible to the public and interactive
The former Coinbase CEO Germany of Coinbase joins Lukso, aims to break Big Tech’s grip on the creator’s autonomy appeared first out of 99 bitcoins.