‘Made In USA’ Brand Reputation Still Stands Strong In Global Markets

In the midst of the escalating global trade tensions that caused Trump’s tariff policies, as well as questions about how to manage it around the world, the international reputation of the United States has witnessed a sharp decrease this year. According to a global survey of IPSOS, which took place between March 21 and April 4 out of about 23,000 adults in 29 countries, this recession coincided with the announcement of the day of the liberation of President Trump.

Throughout the world, people’s perception of America decreased as a power of good and positive global influence from 60 % in October 2024 to only 46 % this year. The remainder unanswered is how an increasingly negative view of the United States will affect companies that carry out business in international markets.

Report, the global leading company in managing the reputation of companies, explores this question in a new study and found that the global reputation of the brand “made in the United States of America” ​​is still strong, and the possibility of international consumers in dealing with strong American brands, with few exceptions.

“Despite the continuous geographical, political and economic tension, the hypothesis of its manufacture in America is still strong in the world and is linked to high quality perceptions,” Stephen Han, the chief reputation and strategy official in Reptrak. However, he pointed out that Canada is an exception, which is not surprising given the increasing tensions between the two countries.

“For all intentions and purposes, the Brand Usa is still shining and strong in the world as a whole,” continued. “And when it comes to” made in the United States “against” in China “, the world is preferred globally in the United States of America, with the exception of China.

Consumers on the brink of the abyss

The “Reptrak alert”, which was conducted in partnership with Dynata, explored 13,000 consumers in ten countries this year, including 1300 complete responses in each country to ensure that the results of the survey are applicable. The survey sample was limited to members of the “public population”, which means that they should have knowledge of one or more than 13 industrial sectors listed in the survey.

Specifically, the market sectors included consumer shells, clothes, cars, personal care products, consumer appreciation and retail trade, technology devices, software, food, transportation, technology, insurance, insurance, media, entertainment and energy.

Wide scanning is designed to stir how individuals ‘perceptions affect individuals’ perceptions on major global issues and their personal economic expectations on purchase behavior.

One of the main results in the survey is that consumers worldwide, but especially in the Americas, express a high level of anxiety. Nearly a third of all those surveyed said that they were worried about all the uncertainty in the world.

It was the highest concern in the United States, Brazil, Mexico and Canada, but also noticed in China, Italy, Australia, the United Kingdom and France. Interestingly, Germany is the least concerned, with only 22 % of those surveyed who refer to anxiety.

Pocket notebook problems dominate

The main drivers are not certain are the cost of living, price inflation and general economic uncertainty. Han noted that US trade policy issues and commercial definitions themselves are not particularly concerned, but their effects on the cost of living individuals.

The main meals of brands are to be sensitive to local consumer concerns by setting priority for prices, value and sales with disguised and clear correspondence and maintaining transparency on prices.

“The procedures that must be taken into account include setting high quality priorities for the price. On the promotional front, consider providing the equivalent of a list of $ 5 that was deeply determined to make people pay attention to what you must provide,” Han advised.

“Other opportunities include providing assurances about payment conditions, pricing guarantees and other most obvious things for consumers.”

Made in the United States of America in China

With the presence of China and the United States as the world’s leading exporters, the brand made in the United States of America is much higher in China in every country surveyed, with the exception of China. On the other hand, consumers in every one country except for one country classified the goods produced locally above in the United States of America. This is not surprising because the “first country” is a talisman not only in the United States but in other countries as well. Brazil is the only lead, and it is a classification made in the United States of America over the products made in Brazil.

Han said: “The interesting thing is that the desire for locally made local goods is especially strong with high quality perceptions that are linked to the country of local origin,” Han said.

It is worth noting that Canada and Australia are the most national about local products, although Germany, France, Italy and the United Kingdom were not affected. However, in each of those countries that have been made in the United States of America is a second clear option.

Hahn recommends brands to “global thinking and behave locally” in their methods when trading in individual markets. Sources in America cannot be hidden when marketing internationally, however, brands should be sensitive to local concerns and highlights local communications, such as local factories, offices, employment, investments and joint projects, to increase opportunities to the maximum.

The USA brand

In general, consumers are somewhat positive about their intention to buy goods or services from American companies, with two exceptions: Canada and Germany. 41 % of Canadians and 30 % of Germans say they are unlikely to buy Americans if there is a similar alternative available, compared to 17 % and 14 %, respectively, who are likely to buy.

“The intention to buy lower American ranks in Canada and Germany, and these feelings are strongly linked to deep negative feelings about the American trade policy and are linked to pressure on the high political discourse to the customs tariff,” Han noted, but he added a constructively, “It is not an explicit rejection of American values.”

Although the intention of America is the highest in Brazil (65 %), the United States (61 %) and Mexico (48 %), it is amazingly high in China, where 40 % said they are likely to buy compared to only 11 % who are unlikely to be purchased in the United States of America.

For the rest of the countries – Australia, the United Kingdom, France and Italy – the majority of consumers are neutral for the United States of America, but the possibility of America’s purchase is higher than that they are not committed to buy them.

In conclusion, Han said, “There are some anti -American feelings between a minority of the world’s population, but they are not great, and they only affect the purchase of American companies.”